Press Coverage - Squarespace

Squarespace Reclaims 'Time' For Entrepreneurs

Eleanor Mayer — Tue, 27 May 2025 20:08:00 +0000

Squarespace is promoting its scheduling platform, Acuity Scheduling, with a new spot: Make the Most of Your Time.

It's running in the U.S. across Instream, Disney's streaming apps, YouTube and CTV, suggesting a new approach to time management.

The spots shows business owners how to simplify their workflow via a new scheduling tool. It's targeting those who often feel overwhelmed.

Read here.

Acuity Scheduling Makes the Most of Entrepreneurs' Time in Energetic New Ad

Eleanor Mayer — Mon, 19 May 2025 20:07:00 +0000

‘Do you have a minute? Would you like one? Would you like to not spend your whole day planning your whole day? Do you wish you had the time to make the time to find the time?’

These are the questions being asked, and hopefully answered, in the latest ad for Squarespace software, Acuity Scheduling, created in-house by Squarespace’s creative team and directed by Academy Films’

Read here.

The most innovative design companies of 2025

Eleanor Mayer — Tue, 18 Mar 2025 20:19:00 +0000

Design is in a time of transition. Whether it’s the influx of generative AI tools, Gen Z shaking off their post-COVID haze to drive new aesthetics, the practice of graphic design adding clarity to tight elections and challenging our meat consumption, or even the sudden viability of technologies ranging from environmentally friendly A/C to exoskeletons that are turning sci-fi dreams into practical realities, design is in a position to face an uncertain world of scarcity with an unprecedented abundance of innovation.

Our honorees for the most innovative companies in design for 2025 span the gamut of product, architecture, and UX. But they are all united in pushing the consumer discourse through design and challenging the status quo to make the world better—or, at least, make it a little more brat.

Read here.

Balancing Innovation, Authenticity, and Human Creativity With AI

Eleanor Mayer — Fri, 14 Mar 2025 20:04:00 +0000

AI is transforming marketing, pushing brands to rethink not just strategy but also how they engage consumers and balance automation with authenticity. As AI evolves from a behind-the-scenes tool to a driver of real-time decisions, marketers face a critical challenge: How do they harness its potential without sacrificing creativity and control?

This challenge was the focus of an ADWEEK House Austin Group Chat, co-hosted with Kantar. Industry leaders explored AI’s growing role in branding, its influence on consumer behavior, and the shifting responsibilities of modern marketers—uncovering key strategies for navigating this new landscape.

Read here.

11 creative campaigns to know about today

Eleanor Mayer — Tue, 11 Mar 2025 19:59:00 +0000

Among today’s creative highlights, Clorox brought in neuroscientists to demonstrate some surprising data about how cleaning makes you feel; Corona made soothing sunset billboards in Peru; and Peeps gets weird in its ads ahead of Easter.

Squarespace

The brand launched “Human Powered,” a creative campaign spotlighting Blueprint AI, Squarespace’s first-ever AI-powered website builder. Produced in-house, the campaign features a designer’s sketchbook come to life to highlight the many ways that Blueprint AI helps users unlock human creativity.

Read here.

Squarespace Introduces Its AI Website Builder with a Human Touch

Eleanor Mayer — Mon, 03 Mar 2025 20:57:00 +0000

During Squarespace’s last brand refresh, the website creator launched Blueprint AI, its artificial intelligence-powered website builder. And now, its bringing the tool to the masses with a creative campaign answering one key question: Can AI make digital design more human?

Julie Osborn, director of product marketing at Squarespace believes so. “Blueprint AI makes website design more human by blending the power of technology with Squarespace’s two decades of human-centered design expertise to create websites that feel thoughtful, intentional and uniquely personal,” she tells LBB.

Read here.

Squarespace expands in Dublin with over 120 new jobs

Eleanor Mayer — Tue, 11 Feb 2025 20:55:00 +0000

Squarespace, the US company that helps small and medium sized companies to set up their own websites, said it will create over 120 jobs in Ireland over the next two years.

The company said its expansion will further strengthen its presence in Ireland and will bring its total workforce in Ireland to over 400 employees.

Read here.

The 25 Best Super Bowl Ads of the Past 25 Years

Eleanor Mayer — Wed, 05 Feb 2025 20:49:00 +0000

The Super Bowl is the premier stage for advertisers, a showcase for the best creativity and biggest brand ambitions. To mark Super Bowl 2025, ADWEEK looks back on the best Big Game commercials from the past quarter century.

Read here.

Barry Keoghan is working with a donkey again and has his Super Bowl pick locked

Eleanor Mayer — Tue, 04 Feb 2025 20:54:00 +0000

Barry Keoghan’s first Super Bowl commercial features a familiar costar that made him feel very comfortable.

In a new ad from Squarespace, the actor costars with a donkey, just like he did in his critically acclaimed turn in the 2022 film “The Banshees of Inisherin.” The commercial was filmed in his native Ireland, as was “Banshees.”

Read here.

Barry Keoghan Bonds with a New Donkey in Squarespace's 2025 Super Bowl Commercial (Exclusive)

Eleanor Mayer — Tue, 04 Feb 2025 20:53:00 +0000

Barry Keoghan is not horsing around.

Three years after starring alongside Jenny the Donkey in 2022’s The Banshees of Inisherin, the actor is sharing the screen with a new donkey named Don Mosley. Keoghan and his four-legged friend appear in Squarespace’s 11th consecutive Super Bowl commercial — and PEOPLE has a first look at the behind the scenes cuteness.

Read here.

Barry Keoghan tosses laptops in Squarespace’s Super Bowl ad

Eleanor Mayer — Tue, 04 Feb 2025 20:52:00 +0000

Squarespace’s Super Bowl ad features Irish actor Barry Keoghan as a newspaper boy tossing laptops to spread the word of the website maker.

Watch here.

Behind Squarespace’s Super Bowl ad starring Barry Keoghan—CCO David Lee on the creative process and ‘indie film’ approach

Eleanor Mayer — Tue, 04 Feb 2025 20:51:00 +0000

Squarespace has always brought a level of quirkiness to its Super Bowl campaigns, from 2015’s Jeff Bridges Sleep Tapes, to 2017’s Emmy-winning John Malkovich work, to 2020’s ad with Winona Ryder visiting Winona, Minn., to 2023’s Adam Driver spot, “The Singularity.”

The run continues this year with Squarespace’s 11th Super Bowl spot starring the indie-darling Irish actor Barry Keoghan (“The Banshees of Inisherin,” “Saltburn”), making his first Super Bowl appearance.

Read here.

Squarespace’s Tools Aid Ecommerce Novices

Eleanor Mayer — Sun, 19 Jan 2025 20:48:00 +0000

New ecommerce entrepreneurs are not typically software engineers or graphic designers. Many online stores therefore look alike, since founders, as skilled as they are, rely on basic templates.

Content management systems and ecommerce platforms provide flexible and customizable theme options, but most require development or design expertise.

Read here.

Squarespace Returns to Super Bowl Ad Roster

Eleanor Mayer — Thu, 16 Jan 2025 20:45:00 +0000

Squarespace’s journey to the Super Bowl starts with a man atop a donkey.

The web-hosting services company Thursday unveiled its return to Big Game advertising, with a tease of a 30-second ad that is expected to run between the first and second quarters of Super Bowl LIX on Fox. In a new teaser, released Thursday morning, a man on a donkey moves forward on a path, tossing laptops out of a satchel as he travels. The scene is accompanied by the sounds of uilleann pipes.

Read here.

The Future of AI in Marketing: A Creative Debate at Brandweek 2024

Eleanor Mayer — Thu, 12 Dec 2024 20:43:00 +0000

In this special episode of Marketing Vanguard recorded live at Brandweek 2024 in Phoenix, Arizona, host Jenny Rooney moderates a thought-provoking debate between David Lee, chief creative officer at website design platform Squarespace, and Rei Inamoto, founding partner of brand consultancy I&CO.

Listen here.

Squarespace just launched its biggest update ever. I asked what that means for your business

Eleanor Mayer — Thu, 31 Oct 2024 19:44:00 +0000

Squarespace, one of the best website builders on the market, recently announced a host of new tools and features for users during its Refresh event in September of this year. This is the biggest announcement from the platform in some time and highlights Squarespace’s commitment to equipping users with the tools they need to build powerful websites.

Read here.

Behold, Jeff Koons’s New Masterpiece: A Squarespace Website Template

Eleanor Mayer — Fri, 11 Oct 2024 17:09:00 +0000

There’s a new website Jeff Koons wants you to know about—his own, naturally. It’s called jeffkoons.com and it has been designed in collaboration with Squarespace, the customizable website platform.

Koons knows about presentation and self-promotion, two qualities all aspiring artists are in need of. His new design template is called “Reflect,” referencing both the surface of his balloon sculptures and the more cerebral contemplation that might come with looking at them. Crafted with creatives and aesthetes in mind, it boasts a “bold approach to branding” and helpfully “allows the art to take center-stage without distraction.” It’s now available to all Squarespace customers.

Read here.

Jeff Koons just uploaded his entire catalog of art to the internet for the first time

Eleanor Mayer — Wed, 09 Oct 2024 17:08:00 +0000

For the first time ever, Jeff Koons’ entire catalog is on a website. The newly revamped jeffkoons.com presents over four decades of Koons’ artwork in a comprehensive digital format. This marks a significant milestone for Koons, making his expansive body of work accessible to audiences around the world. To publish his work, he has collaborated with David Lee, chief creative officer of Squarespace, to create a special template to match his vision. The company will offer this template, called “Reflect” to all customers.

Read here.

Website builder Squarespace says it’s training its AI tools with curation and taste

Eleanor Mayer — Sun, 06 Oct 2024 17:05:00 +0000

Will generative AI tools help people build better websites, or will they just fill the web with spam? With the recent launch of Design Intelligence, a new website builder full of generative AI tools, Squarespace is betting on the former.

I spoke with chief product officer Paul Gubbay about Design Intelligence and Squarespace’s broader AI strategy. Our conversation began with a glimpse at what other (unspecified) AI-powered website builders deliver when prompted to create a generic spa website: confusing, ugly websites.

Read here.

Squarespace Changes Your World in FX Frenzy

Eleanor Mayer — Thu, 03 Oct 2024 17:04:00 +0000

Website building company Squarespace’s latest campaign is here to ‘Change Your World’. Created in-house and produced by Iconoclast, the trio of special effects-filled films show how Squarespace users can start and grow their own business on the site - from purchasing a domain to taking classes on ecommerce and more.

Read here.